Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product
Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product

In this episode of Product Thinking, Melissa Perri talks with Wes Bush, CEO of ProductLed. They explore the art of product-led growth and share effective strategies for building a product that sells itself. 

Wes Bush is the renowned author of "Product-Led Growth: How To Build a Product That Sells Itself." He asserts that, over the past several years, the way we buy software has undergone a transformative shift. Businesses must lead with their product and allow potential customers to experience its value firsthand.

Product-Led Growth provides the framework for businesses to adapt to this new era of customer-driven decision-making. It's not just a trend or buzzword but an actionable business strategy that enables companies to succeed in this new business landscape. With Wes Bush's guidance and expertise, businesses can learn to build products that sell themselves and position themselves for long-term success.


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Stephanie Rogers
Episode 120: Navigating Product Transformations and Developing High-Performance Product Teams: a Blueprint for Success in Large Organizations
Episode 120: Navigating Product Transformations and Developing High-Performance Product Teams: a Blueprint for Success in Large Organizations

In this episode of Product Thinking, Melissa Perri talks with Deba Sahoo, SVP and Head of Product at Fidelity Investments. They discuss all product transformations and how to develop a high-performance product team in large organizations.

Deba is an accomplished Chief Product Officer and product management executive with extensive experience in the Financial Services and FinTech industry. He is a passionate advocate, thought leader, and sought-after speaker on product leadership, digital transformation, and product management.

Deba's dedication and innovation in product leadership have earned him global recognition. Recently, he was recognized among the Top 20 most influential and innovative CPOs worldwide by Products that Count, the largest network of product managers in the world.


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Stephanie Rogers
Episode 119: Answering Questions About Scaling Product Teams When You Are the Leader, How R&D Helps the Product Team, and How to Effectively Transition From a Consultancy Into a Product Company
Episode 119: Answering Questions About Scaling Product Teams When You Are the Leader, How R&D Helps the Product Team, and How to Effectively Transition From a Consultancy Into a Product Company

In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about how to stay on top of what is going on in a scaling team when you are the product leader, how R&D differs from product management, as well as how you can transition from a consultancy into a product company.


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Stephanie Rogers
Episode 116: Beyond the Basics: Non-Traditional Approaches to Product Management and Leadership with Yasi Baiani
Episode 116: Beyond the Basics: Non-Traditional Approaches to Product Management and Leadership with Yasi Baiani

There is nothing more valuable for the product team than the voice of the customer and really understanding what problem you are solving. In this episode of Product Thinking, Melissa Perri talks with Yasi Baiani, Senior Vice President of Product and Marketing at Cleo. They explore product management in some non-traditional senses, as well as how to set up a winning structure for your product teams and what good product leadership looks like.

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Stephanie Rogers
Episode 115: Answering Questions About Navigating the B2C to SaaS Transition, the Cultural Change Challenge, and Comforting People With Product and Legacy Business
Episode 115: Answering Questions About Navigating the B2C to SaaS Transition, the Cultural Change Challenge, and Comforting People With Product and Legacy Business

In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about moving from B2C to SaaS companies and how we can do it effectively, getting people comfortable with product and legacy businesses, and understanding the right time to move on to another company and stop fighting the cultural change.

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Stephanie Rogers
Episode 114: Designing for Impact: How User Research Can Transform Government Services with Dana Chisnell
Episode 114: Designing for Impact: How User Research Can Transform Government Services with Dana Chisnell

Have you ever wondered what it's like to work in product management and UX design in the government? Dana Chisnell, the Acting Executive Director for Customer Experience at Homeland Security, tells Melissa Perri what it’s like in this episode of Product Thinking. Dana shares her journey from being an independent consultant to ultimately joining Homeland Security. She describes the challenges of implementing human-centered design in a massive government organization, and the importance of proactive user research to inform service design. Listen in to learn how Dana and her team are working to improve customer experiences for the public in their interactions with DHS agencies, from TSA to FEMA.

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Stephanie Rogers
Episode 110: Breaking Down Today's Machine Learning Technology with Christina Pawlikowski
Episode 110: Breaking Down Today's Machine Learning Technology with Christina Pawlikowski

Melissa Perri is joined by Christina Pawlikowski, a teaching fellow at Harvard and co-founder of Causal, to help demystify machine learning and AI on this episode of Product Thinking. Christina discusses language models, the different types of machine learning, how they can be used to solve problems, and the importance of good data and ethical considerations when using machine learning algorithms. Christina Pawlikowski is a teaching fellow at Harvard University and co-founder of Causal, a company that helps businesses make better decisions with causal inference. 

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Melissa Perri
Episode 106: Spotlighting UX Strategy with Jared Spool
Episode 106: Spotlighting UX Strategy with Jared Spool

Melissa Perri welcomes Jared Spool to this episode of the Product Thinking Podcast. Jared and Melissa talk about how user experience as a discipline has grown over the years, the challenges that come with it, and how to improve UX for both product leaders and customers.


Jared is the co-founder, co-CEO, and Maker of Awesomeness at Center Centre - UIE, where he and his team “uncover what it takes to drive organizations to deliver the best-designed products and services.” Throughout his career, Jared has worked in the White House and has been instrumental in establishing digital organizations and shaping the future of UX. His extensive experience and expertise in the field have earned him a reputation as a thought leader in the UX community.

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Guest User
Episode 104: Demystifying Pricing Strategies with Patrick Campbell
Episode 104: Demystifying Pricing Strategies with Patrick Campbell

Welcome to another episode of the Product Thinking podcast. This week, host Melissa Perri is joined by Patrick Campbell, CEO of Profitwell. They discuss all things pricing, diving deep into the psychology behind pricing models and how to choose a pricing strategy. Patrick talks about the biggest mistakes businesses make when pricing, when and how often you should be raising your prices, how to align your price changes with your value metrics and communicate those changes to customers, and more. 

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Guest User