CentralReach was facing a crucial pivot point in their history as a company. They had already successfully built the leading Electronic Health Record system in the ABA industry- their product was an end-to-end software and services platform that enabled administrators, clinicians, and executives of ABA to produce superior outcomes for people with autism and related disorders. Now, it was time to grow its current product and expand its offering. What they needed was an experienced product leader to help them build out and scale their product organization. But hiring the right CPO can take up to six months, and CentralReach did not want to slow down and miss out on continuously delivering value to their users.