Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski

Join me in the latest episode of the Product Thinking Podcast as I welcome Dan Balcauski, founder of Product Tranquility. Dan is an expert in optimizing pricing and packaging for B2B SaaS companies. In our conversation, we discussed strategic nuances of pricing models, the importance of understanding customer value, and the common pitfalls organizations face in their pricing strategies.

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Melissa Perri
Episode 220: Designing Products That Click with Jake Knapp

Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success.

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Melissa Perri
Episode 219: The Real Role of Product Marketing in Strategy with Rebecca Shaddix

Rebecca Shaddix, a seasoned marketing executive and go-to-market strategist, joins Melissa Perri to explore the balance of acceptable mistakes in market strategy. Rebecca discusses the importance of defining acceptable mistakes to avoid unnecessary delays and to better align team efforts with strategic goals. This episode focuses on how acknowledging acceptable mistakes can accelerate development without compromising core objectives.

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Melissa Perri
Episode 218: Turning Belkin into a Design-Led Company with Oliver Seil

Oliver Seil, Vice President of Design at Belkin, joins Melissa Perri on the Product Thinking Podcast to explore how Belkin has transitioned into a design-focused company. Oliver discusses the role of design in creating products that resonate with users while fulfilling their functional needs. He shares how Belkin's design philosophy prioritizes consumer insights and prototyping to create products that are both innovative and intuitive.

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Melissa Perri
Episode 217: Behind the Scenes of Pendo’s Product Operations Evolution with Jessica Soroky

Join us for an insightful episode of the Product Thinking Podcast as we delve into the world of product operations with Jessica Soroky, the Senior Director of Product Operations at Pendo. In this episode, Jessica reveals the transformative strategies that have redefined Pendo's product operations, highlighting their innovative approach to integrating data and AI for enhanced product management.

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Melissa Perri
Episode 215: Transforming Enterprise Sales: The Gong Story with Eilon Reshef

In this episode, Eilon Reshef, co-founder and Chief Product Officer of Gong, joins me to discuss the transformative power of AI-driven technology in sales and product management. As Gong revolutionizes the sales industry, Eilon shares insights into building tools that empower salespeople and help them succeed. He dives into the challenges of scaling Gong to $100 million in ARR and the crucial role of focusing on end-user value.

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Melissa Perri
Episode 211: The Power of Team Topologies with Matthew Skelton

In this episode of the Product Thinking Podcast, Melissa Perri welcomes Matthew Skelton, co-author of "Team Topologies: Organizing Business and Technology Teams for Fast Flow." They delve into the intricate intersections between team topology principles and product management, exploring how these frameworks can transform the way product teams work together to enhance collaboration and reduce cognitive load.

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Melissa Perri
Episode 206: Building and Scaling Zero to One Products with Uday Marepalli

In this episode of the Product Thinking Podcast, Uday Marepalli, Director of Product Management at Upwork, shares his expertise in leading AI-driven initiatives and building zero-to-one products within large organizations. Uday provides valuable insights into understanding customer needs, leveraging AI in product development, and navigating the challenges of innovating in alignment with both customer expectations and technological capabilities. Tune in to learn practical strategies for effectively launching and scaling products in complex environments, drawing from Uday's extensive experience in product management.

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Melissa Perri