Episode 15: Getting to the Bottom of Agile with Jeff Patton
Melissa’s guest this week is Jeff Patton, creator of story mapping, best selling author, and all around product expert. Jeff and Melissa tell us all the things no one else will tell you about Agile, and how it’s (mis)used today. Listen below!
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Here are some key moments in the episode:
The story of how both Jeff and Melissa got familiar with agile development. [01:10]
The issues agile development was created to mitigate. [7:01]
How agile development was understood when it was first created. [14:15]
The difference between agile development now and agile development in the past is understanding outcomes. “[Product] outcome is measured by whether the customers and users see you try and use it, and keep using it,” Jeff tells Melissa. [14:51]
Product development is about prototyping, experimenting, and spending time with customers. [19:12]
Three things you should never not do in agile development. [21:54]
Companies are now conducting more business via technology which requires them to become more agile. However, they’re not adopting the agile manifesto in the right way. [30:55]
Jeff hopes that agile development will morph and become what it needs to be in the future. [39:09]
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